Recognition Express specialises in sourcing and producing branded promotion goods and clothing. It has franchisees throughout the UK.
LJPR was tasked with devising a campaign that could be rolled out across all regions to raise awareness of Recognition Express and position franchisees as caring members of the community they serve.
A partnership was formed with leading road safety charity BRAKE. Each year local schools are invited to take party in a competition to design a road safety banner illustrating the campaign theme for BRAKE’s Road Safety Awareness Week. Winning schools are presented with a full size banner of their design by the local Recognition Express franchisee and every child in the school is given a high visibility drawstring bag to help keep them safe on dark nights and early mornings.
This competition generates a significant amount of media coverage in regional press and provides a rich source of images and content for social media.