Butterfly Appeal is a Soaring Success
The Brighter Futures butterfly wall at the Great Western Hospital in Swindon is fluttering towards a fundraising total of £9,000 and is a shining example of a community initiative.
The wall is located on the ground floor of the hospital and it is filled with colourful acrylic butterflies commissioned by patients and their families donating to the Great Western Hospitals NHS Foundation Trust. Each has been engraved with a personal message thanking hospital staff, remembering a departed loved one or marking birthdays and anniversaries.
All of the money raised goes towards the Trust’s Radiotherapy Appeal or to a specific ward or clinic.
A local volunteer painted the background scenes of the Ridgeway and Wiltshire Downs and the butterflies are handmade by Swindon based promotional products and branded clothing company Recognition Express.
So far 67 butterflies have been installed raising £8760. Butterflies come in three sizes and members of the public can opt to donate £50, £150 or £300 to name their own butterfly.
Anne Norman, commemorative giving manager for brighter Futures at the Great Western Hospitals NHS Foundation Trust explained: “We chose butterflies as they are part of the charity logo and also people see them as a positive and colourful part of nature. Everyone loves to see the butterflies and we are delighted that the concept has been so well received. The two displays are filling up nicely with butterflies and we are looking to add a third display to the wall in the future.”
Said Steve Richmond, director of Cheney Manor based Recognition Express; “We have been involved with the Great Western Hospitals NHS Foundation trust supplying name badges for almost 20 years. We made the leaves for a previous appeal and now produce the butterflies for Brighter Futures. We are often moved by the touching messages and uplifted by others and are proud to be part of such a worthwhile initiative.”
Categorised in: Client news