A Royal Seal of Approval
Built in 1984 the Regent Arcade shopping centre was in need of a major refurbishment which included replacing the entire roof.
LJPR was briefed to manage community and stakeholder engagement during construction, whilst the shopping centre remained opened throughout the year. We have been retained ever since to manage external comms for the ongoing re-development of this town centre shopping centre.
LJPR devised a communications strategy which included day-to-day communications, neighbour liaison, stakeholder engagement, media relations and PR events. The Regent Arcade remained the premier shopping destination in Cheltenham and continued trading without a glitch throughout the development, which culminated in a visit by His Royal Highness the Prince of Wales, organised by LJPR.