Recognition Express Launch National Unsung Junior Football Club Campaign
Funding for junior clubs is often hard to come by, which is why, for the second year running, Recognition Express has launched a competition across England and Scotland for Under 16 teams to nominate their unsung heroes. The prize is a complete set of new football shirts, shorts and socks for the team’s 2018/2019 season in a design of their choosing.
Through a PR, social media and email marketing campaign, Recognition Express franchisees across England and Scotland will be inviting local junior league football clubs to complete a short online form to put forward men, women or children who make a big contribution to their club, day in day out. The winning heroes will be presented with a trophy and the team can choose from a wide selection of football strips.
Last year’s winners included a tea lady, several coaches, a dedicated 12-year-old team member and football league founder.
Explained Nigel Toplis, managing director of Recognition Express: “A brand new kit has a motivational effect on boys and girls playing in any football team, but as we learned during last year’s campaign it’s much harder for junior clubs to find sponsors and many parents can’t afford to pay out for new strips.
“Every football club has an unsung hero whether it be a coach, supporter, groundsman or a player who works tirelessly on match days and behind the scenes, always going the extra mile for the team.
“We want to recognise the contribution these unsung heroes make to junior football teams and thought it would be a fitting reward for them to win a brand-new strip for his or her team ready for next season.
“In junior clubs this could also be a teacher, parent or even a grandparent who turns out to help come rain or shine.
“Franchisees want to give something back to the community they serve and as we specialise in recognition products, promotional items and branded clothing it makes sense for them to combine donating a new team strip to local junior football clubs with recognising unsung heroes.”
Recognition Express trialled the campaign last year and was pleased with the response from both the clubs and regional media who got behind the initiative. This year’s campaign, again run centrally by Recognition Express head office on behalf of it’s franchisees is just part of the top-quality marketing support provided to franchisees.
Explained Nigel: “Recognition Express was recently recognised in an industry league table as one of the top 20 franchises in the country, and the support we provide to franchisees was probably a key factor in achieving this.”
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